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书名:河南工业职业技术学院|作者:笑无语|本书类别:古言|更新时间:13:39:32|字数:3896字

????[摘要]尽管错失很多,魅族依旧想把握即将到来的5G趋势。黄章公开提到过,明年会推出5G手机,并表示“不急,我认为后年的5G手机对消费者来说才算基本成熟。”小吴被裁了,裁员过后,他所在的省份只剩一两个魅族员工。魅族近几年形势下滑,这是他和同事早就预料到的结果。7月18日,魅族科技高级副总裁李楠对外宣布离职,引发外界热议。而这只是此次魅族离职潮的一波高潮。多位魅族员工告知红星新闻,今年6月开始魅族正在进行新一轮裁员,其中营销线下是重灾区。这与此前李楠负责的市场营销业务也恰好对应。事实上,裁员已经成为魅族近几年的“常规动作”。据公开消息显示,2016年魅族裁员5%,2017年再次裁员10%,超1000人离职;2018年魅族裁员25%……据魅族内部人士透露,今年这一比例超过30%,最后留下的大概千人左右。还有魅族内部人士向红星新闻记者如此表达:公司现在确实很困难。如今5G来临,魅族能否把握住机会逆风翻盘,还是个未知数。▲今年魅族在珠海开的FUUN店连续数年裁员魅族知名工程师洪汉生也离职了没有通知、没有文件,各个部门约谈之后走人。这是小吴和同事们意料之中的离职步骤。“这几年魅族销量一直下滑,没有利润支撑,养不了人。”小吴很坦然。在这里工作四年,小吴见惯了同事们的来来走走。“我到魅族的时候是3900号人,现在1500不到。”特别是近几年,小吴认为裁员已是“常态”:每年裁两次,上半年、下半年各一次。小吴还透露,此次裁员预计到8月底结束,然后年底继续。魅族每年裁员情况在圈内也不是秘密。除了常见报端外,一些知名数码博主也经常公布他们了解到的“小道消息”。7月底,就有数码博主爆料:魅族还在裁员,洪汉生也离职去别厂了。洪汉生是魅族工程师,微博名为“讲真话的洪汉生”, 因其风趣幽默,乐于解答关于魅族手机的疑问,还经常分享研发背后的故事,被网友们所喜爱。除一些高管外,他也算知名度较高的魅族员工。多名魅族员工向记者证实了洪汉生的离职,“钉钉里已经没他名字了。”在很多网友看来,这似乎是魅族人才加速流失的又一例证。不过小吴向记者表述,此次裁员对于研发部门来说相对好些,营销线下才是“重灾区”。▲前魅族文创总监回应洪汉生离职一事“人多的时候,我手下30多个人。”离职前小吴是省区基层领导,各省都包括市场、渠道、零售、活动、培训等多个岗位,但这次裁员后,他透露各省只留一两人,省区经理和渠道经理都被裁掉,有的省份已经是“空城”,如西北、西南地区,这些就靠相邻城市的人代管。这股裁员潮也不可避免的波及到魅族线下门店。但与华为、小米等品牌不同的是,魅族门店并非“直营”,而是统一采取“授权”形式,代理商掏钱即可开店,为“授权专卖店”。魅族前员工陈风也向红星新闻记者透露,此前一个省的线下门店至少有上百家,“2016年最高峰的时候魅族有2700家专卖店,也是比较强势的,那时我们都把华为当竞争对手,对OV也是不屑的。”陈风说,但急剧下滑后,目前一个省都是只剩五六家专卖店。在网上搜索,北京地区魅族授权专卖店只剩7家。其中一家的店员告诉红星新闻,3年前北京拥有60多家魅族店,但现在只剩零星几家。“卖魅族不赚钱,我们店现在每月都会亏上万。”该店员说,头两年也是线下撤店最迅猛的时候,有些实在扛不动的代理商索性就关店不卖了。尽管店面情况与魅族裁员并无直接联系,但魅族员工的缩减使这些店面也受些许影响。“负责我们店的督导就是这批离职的,现在我们还不知道谁来负责我们店。”该店员说。▲2018年中国智能手机,魅族只占1%市场份额陷亏损质疑创始人曾公开回应“不断亏钱的就是费财”上周,魅族科技创始人、魅族集团董事长兼CEO黄章又活跃于魅族社区,并表示“前几年魅族粗犷发展用亏损换规模,当资本潮退去,魅族包括我在内的经营委员会不得不改变公司的策略。在改变过程中免不了失速和损失,当然也包括启用一些更年轻更有具有stay hungry stay foolish的骨干。”这再次引发外界对“魅族亏损”的质疑。2016年时,据多家媒体报道,2015年到2016年上半年,一年半的时间魅族亏损13亿。时任副总裁的李楠也曾正面做出回应,表示大量资金被用于研发、渠道建设和售后服务。另一方面,魅族的融资也并不那么“顺畅”,2015年,魅族获得阿里巴巴集团领投的6.5亿美元融资;次年又得到2亿人民币战略投资,但此后3年没有新的融资记录。最近一次则是今年5月,珠海国资体系投资基金——珠海虹华新动能股权投资基金(有限合伙)正式投资魅族,持股2.09%。在外界热议李楠出走一事时,黄章也在魅族社区做公开回应:对公司来说能挣钱的就是人才,不断亏钱的就是费财。但在小吴和陈风看来,李楠主管的魅蓝才是此前魅族为数不多盈利的业务之一。据公开数据显示,魅族手机销量在2016年达到了2200万台的巅峰期,即便2017年销量有所回落,也维持在了2000万台的水平。“这2000万中有将近1500万台是魅蓝。”小吴说,魅蓝虽然利润不高,但销量一直很好,为魅族也带来了可观的营收。陈风也表示,后期魅蓝研发成本较低,所以并不亏钱,只是盈利较少。2018年,黄章砍掉魅蓝产品线,并表示“未来我只出两个系列手机品牌:魅族旗舰系列和国民手机系列。”但在魅族内部,很多员工对砍掉魅蓝持反对态度,有员工表示如果放弃低端品牌只做高端,那么在短期内是无法实现快速获利的。砍掉魅蓝后,魅族的销量也出现明显下滑。据赛诺数据显示,2018年魅族手机全年手机销量948万部,同比下滑46%,位居我国市场第七名。然而,第六名的小米销量达到4796万部,华为+荣耀更是达到了1.19亿部,这仅仅是中国市场的销量。中国手机市场已成白热化,根据IDC公布的2018年中国手机市场出货量数据,排在前五位的分别是华为、OPPO、vivo、小米和苹果,“华米OV”占据国内近80%的市场份额,魅族却只占1%。“大环境确实不太好,公司现在也确实困难。”魅族内部员工透露。▲魅族创始人黄章在社区回应李楠出走一事错过多次机会魅族能否利用5G翻身?无论是融资进展或是产品,魅族在过去一年均有过“机会”。去年底,有传闻“阿里欲再投魅族”,与此同时黄章也确实对外表示“软件方面魅族未来会充分和阿里的资源以及生态相结合做好做强。”但融资却始终未有进展,直到5月迎来国资入局。陈风告诉红星新闻,去年底阿里有意愿投资魅族,这是内部都知道的事,所以当时黄章也表态会加大阿里生态的合作,但没成的很大部分原因还是控制权问题。产品方面,魅族本也有可能打个漂亮翻身仗。去年,最炙手可热的两款骁龙845手机就是小米8和魅族16,其中魅族16更是因受广大好评而大幅断货。“因为出现了预判失误。”小吴说,在上市之前,内部担心魅族16会出现像Pro7一样的库存积压,就没敢大量下单定制,“结果没想到上市之后口碑很好,又临时加订单,但耽误了时机。”等到大量上市时,热度过去了,魅族16又出现了库存积压。陈风认为,魅族手机的落败并非主要因为质量,却经常因为各种原因延误商机。“早在16年8月,魅族2016已经有工程机了,正面是现在魅族16的设计,背面是一个圆形的副屏,但是没有上市,那年要是上市了,魅族也就成了。”魅族16在2016年发布,有副屏及三星处理器,“你想那有多牛。”陈风说,但也因为跟三星S8太过相像,就错过了当年上市。魅蓝也是许多员工心中过不去的遗憾。今年6月,魅族旗下“FUUN潮流店”在珠海开业,消失许久的李楠还曾到店内亲自体验。据陈风透露,潮流店的设想最初在2017年初时由李楠提出,却在2年之后落地。“之前本来魅蓝要独立出来,单独做线下自有体验馆,”陈风说,当时李楠的思路是,不做传统手机专卖店,要做3C品类的无印良品。“当时魅蓝‘青年良品’的品牌形象已成,年轻客群也有,本是水到渠成的事。结果被毙掉了。”如今提起,陈风还是很惋惜。2017年9月,李楠接受媒体采访时就曾表态:魅蓝要线下开店做成潮牌。并表示魅蓝不会像小米生态链那样进行投资,然后开小米之家,而是要做小米之家的原版,也就是Opening Ceremony的潮牌店模式。陈风表示,李楠是想做魅蓝自有品牌的生态产品,比如手环、耳机及其他周边,偏3C潮流数码,这种模式能够让魅族线下门店生存,比小米之家更多趣味性及包容性。“李楠甚至都已经开始沟通代理商找店面了。”但最终这一切没有成型。不过,尽管错失很多,魅族依旧想把握即将到来的5G趋势。7月17日魅族科技官微表示,魅族正式成为三大运营商5G战略合作伙伴。黄章也公开提到过,明年会推出5G手机,并表示“不急,我认为后年的5G手机对消费者来说才算基本成熟。”小吴却为魅族即将在5G的表现“捏把汗”,他认为5G几乎是目前魅族能把握的唯一稻草。“但光有5G产品也不行,还要看那时市场反应。现在市场格局已经定型,国内就是华为荣耀ov的天下,除非别人犯错误,否则没办法改变。”关于5G手机进展,魅族科技回复红星新闻,目前魅族首款5G手机已顺利进入信号调试阶段,并将于Q4开始试产,并表示加大了对新一代蜂窝物联网技术的研究投入,加强基于5G终端与创新应用的设计与验证,进而推动IoT产业化的快速发展。(应受访者要求,文中小吴、陈风均为化名)

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men dian de du dao jiu shi zhe pi li zhi de, xian zai wo men hai bu zhi dao shui lai fu ze wo men dian." gai dian yuan shuo. 2018 nian zhong guo zhi neng shou ji, mei zu zhi zhan 1 shi chang fen e xian kui sun zhi yi chuang shi ren ceng gong kai hui ying" bu duan kui qian de jiu shi fei cai" shang zhou, mei zu ke ji chuang shi ren mei zu ji tuan dong shi zhang jian CEO huang zhang you huo yue yu mei zu she qu, bing biao shi" qian ji nian mei zu cu guang fa zhan yong kui sun huan gui mo, dang zi ben chao tui qu, mei zu bao kuo wo zai nei de jing ying wei yuan hui bu de bu gai bian gong si de ce lue. zai gai bian guo cheng zhong mian bu liao shi su he sun shi, dang ran ye bao kuo qi yong yi xie geng nian qing geng you ju you stay hungry stay foolish de gu gan." zhe zai ci yin fa wai jie dui" mei zu kui sun" de zhi yi. 2016 nian shi, ju duo jia mei ti bao dao, 2015 nian dao 2016 nian shang ban nian, yi nian ban de shi jian mei zu kui sun 13 yi. shi ren fu zong cai de li nan ye zeng zheng mian zuo chu hui ying, biao shi da liang zi jin bei yong yu yan fa qu dao jian she he shou hou fu wu. ling yi fang mian, mei zu de rong zi ye bing bu na me" shun chang", 2015 nian, mei zu huo de a li ba ba ji tuan ling tou de 6. 5 yi mei yuan rong zi ci nian you de dao 2 yi ren min bi zhan lue tou zi, dan ci hou 3 nian mei you xin de rong zi ji lu. zui jin yi ci ze shi jin nian 5 yue, zhu hai guo zi ti xi tou zi ji jin zhu hai hong hua xin dong neng gu quan tou zi ji jin you xian he huo zheng shi tou zi mei zu, chi gu 2. 09. zai wai jie re yi li nan chu zou yi shi shi, huang zhang ye zai mei zu she qu zuo gong kai hui ying: dui gong si lai shuo neng zheng qian de jiu shi ren cai, bu duan kui qian de jiu shi fei cai. dan zai xiao wu he chen feng kan lai, li nan zhu guan de mei lan cai shi ci qian mei zu wei shu bu duo ying li de ye wu zhi yi. ju gong kai shu ju xian shi, mei zu shou ji xiao liang zai 2016 nian da dao le 2200 wan tai de dian feng qi, ji bian 2017 nian xiao liang you suo hui luo, ye wei chi zai le 2000 wan tai de shui ping." zhe 2000 wan zhong you jiang jin 1500 wan tai shi mei lan." xiao wu shuo, mei lan sui ran li run bu gao, dan xiao liang yi zhi hen hao, wei mei zu ye dai lai le ke guan de ying shou. chen feng ye biao shi, hou qi mei lan yan fa cheng ben jiao di, suo yi bing bu kui qian, zhi shi ying li jiao shao. 2018 nian, huang zhang kan diao mei lan chan pin xian, bing biao shi" wei lai wo zhi chu liang ge xi lie shou ji pin pai: mei zu qi jian xi lie he guo min shou ji xi lie." dan zai mei zu nei bu, hen duo yuan gong dui kan diao mei lan chi fan dui tai du, you yuan gong biao shi ru guo fang qi di duan pin pai zhi zuo gao duan, na me zai duan qi nei shi wu fa shi xian kuai su huo li de. kan diao mei lan hou, mei zu de xiao liang ye chu xian ming xian xia hua. ju sai nuo shu ju xian shi, 2018 nian mei zu shou ji quan nian shou ji xiao liang 948 wan bu, tong bi xia hua 46, wei ju wo guo shi chang di qi ming. ran er, di liu ming de xiao mi xiao liang da dao 4796 wan bu, hua wei rong yao geng shi da dao le 1. 19 yi bu, zhe jin jin shi zhong guo shi chang de xiao liang. zhong guo shou ji shi chang yi cheng bai re hua, gen ju IDC gong bu de 2018 nian zhong guo shou ji shi chang chu huo liang shu ju, pai zai qian wu wei de fen bie shi hua wei OPPO vivo xiao mi he ping guo," hua mi OV" zhan ju guo nei jin 80 de shi chang fen e, mei zu que zhi zhan 1." da huan jing que shi bu tai hao, gong si xian zai ye que shi kun nan." mei zu nei bu yuan gong tou lu. mei zu chuang shi ren huang zhang zai she qu hui ying li nan chu zou yi shi cuo guo duo ci ji hui mei zu neng fou li yong 5G fan shen? wu lun shi rong zi jin zhan huo shi chan pin, mei zu zai guo qu yi nian jun you guo" ji hui". qu nian di, you chuan wen" a li yu zai tou mei zu", yu ci tong shi huang zhang ye que shi dui wai biao shi" ruan jian fang mian mei zu wei lai hui chong fen he a li de zi yuan yi ji sheng tai xiang jie he zuo hao zuo qiang." dan rong zi que shi zhong wei you jin zhan, zhi dao 5 yue ying lai guo zi ru ju. chen feng gao su hong xing xin wen, qu nian di a li you yi yuan tou zi mei zu, zhe shi nei bu dou zhi dao de shi, suo yi dang shi huang zhang ye biao tai hui jia da a li sheng tai de he zuo, dan mei cheng de hen da bu fen yuan yin hai shi kong zhi quan wen ti. chan pin fang mian, mei zu ben ye you ke neng da ge piao liang fan shen zhang. qu nian, zui zhi shou ke re de liang kuan xiao long 845 shou ji jiu shi xiao mi 8 he mei zu 16, qi zhong mei zu 16 geng shi yin shou guang da hao ping er da fu duan huo." yin wei chu xian le yu pan shi wu." xiao wu shuo, zai shang shi zhi qian, nei bu dan xin mei zu 16 hui chu xian xiang Pro7 yi yang de ku cun ji ya, jiu mei gan da liang xia dan ding zhi," jie guo mei xiang dao shang shi zhi hou kou bei hen hao, you lin shi jia ding dan, dan dan wu le shi ji." deng dao da liang shang shi shi, re du guo qu le, mei zu 16 you chu xian le ku cun ji ya. chen feng ren wei, mei zu shou ji de luo bai bing fei zhu yao yin wei zhi liang, que jing chang yin wei ge zhong yuan yin yan wu shang ji." zao zai 16 nian 8 yue, mei zu 2016 yi jing you gong cheng ji le, zheng mian shi xian zai mei zu 16 de she ji, bei mian shi yi ge yuan xing de fu ping, dan shi mei you shang shi, na nian yao shi shang shi le, mei zu ye jiu cheng le." mei zu 16 zai 2016 nian fa bu, you fu ping ji san xing chu li qi," ni xiang na you duo niu." chen feng shuo, dan ye yin wei gen san xing S8 tai guo xiang xiang, jiu cuo guo liao dang nian shang shi. mei lan ye shi xu duo yuan gong xin zhong guo bu qu de yi han. jin nian 6 yue, mei zu qi xia" FUUN chao liu dian" zai zhu hai kai ye, xiao shi xu jiu de li nan hai ceng dao dian nei qin zi ti yan. ju chen feng tou lu, chao liu dian de she xiang zui chu zai 2017 nian chu shi you li nan ti chu, que zai 2 nian zhi hou luo di." zhi qian ben lai mei lan yao du li chu lai, dan du zuo xian xia zi you ti yan guan," chen feng shuo, dang shi li nan de si lu shi, bu zuo chuan tong shou ji zhuan mai dian, yao zuo 3C pin lei de wu yin liang pin." dang shi mei lan' qing nian liang pin' de pin pai xing xiang yi cheng, nian qing ke qun ye you, ben shi shui dao qu cheng de shi. jie guo bei bi diao le." ru jin ti qi, chen feng hai shi hen wan xi. 2017 nian 9 yue, li nan jie shou mei ti cai fang shi jiu ceng biao tai: mei lan yao xian xia kai dian zuo cheng chao pai. bing biao shi mei lan bu hui xiang xiao mi sheng tai lian na yang jin xing tou zi, ran hou kai xiao mi zhi jia, er shi yao zuo xiao mi zhi jia de yuan ban, ye jiu shi Opening Ceremony de chao pai dian mo shi. chen feng biao shi, li nan shi xiang zuo mei lan zi you pin pai de sheng tai chan pin, bi ru shou huan er ji ji qi ta zhou bian, pian 3C chao liu shu ma, zhe zhong mo shi neng gou rang mei zu xian xia men dian sheng cun, bi xiao mi zhi jia geng duo qu wei xing ji bao rong xing." li nan shen zhi dou yi jing kai shi gou tong dai li shang zhao dian mian le." dan zui zhong zhe yi qie mei you cheng xing. bu guo, jin guan cuo shi hen duo, mei zu yi jiu xiang ba wo ji jiang dao lai de 5G qu shi. 7 yue 17 ri mei zu ke ji guan wei biao shi, mei zu zheng shi cheng wei san da yun ying shang 5G zhan lue he zuo huo ban. huang zhang ye gong kai ti dao guo, ming nian hui tui chu 5G shou ji, bing biao shi" bu ji, wo ren wei hou nian de 5G shou ji dui xiao fei zhe lai shuo cai suan ji ben cheng shu." xiao wu que wei mei zu ji jiang zai 5G de biao xian" nie ba han", ta ren wei 5G ji hu shi mu qian mei zu neng ba wo de wei yi dao cao." dan guang you 5G chan pin ye bu xing, hai yao kan na shi shi chang fan ying. xian zai shi chang ge ju yi jing ding xing, guo nei jiu shi hua wei rong yao ov de tian xia, chu fei bie ren fan cuo wu, fou ze mei ban fa gai bian." guan yu 5G shou ji jin zhan, mei zu ke ji hui fu hong xing xin wen, mu qian mei zu shou kuan 5G shou ji yi shun li jin ru xin hao tiao shi jie duan, bing jiang yu Q4 kai shi shi chan, bing biao shi jia da le dui xin yi dai feng wo wu lian wang ji shu de yan jiu tou ru, jia qiang ji yu 5G zhong duan yu chuang xin ying yong de she ji yu yan zheng, jin er tui dong IoT chan ye hua de kuai su fa zhan. ying shou fang zhe yao qiu, wen zhong xiao wu chen feng jun wei hua ming

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